Category: SEO Talk

SEO Help

How to Boost Content Linkability Without Wasting Your Marketing Budget

Though I personally don’t work with client’s who throw around millions of dollars, that doesn’t affect the quality of services that I provide. My average client wants to get the maximum by spending as little as possible.

The Complete Guide to Google My Business for Website Owners

When trying to do local SEO and increase the visibility of your local business, learning how to use Google My Business (GMB) is a good step. The service helps you stand out in (local) searches,


Starting From Scratch: How to Generate Traffic For a Brand New WordPress Site

Since WordPress allows pretty much anyone to build a website, the playing field for starting a web venture is pretty level. However, while all sites start from the same place, it’s what happens after the


What is link building?

Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. Link building is an essential aspect of SEO. You


How to Conduct a Backlink Audit for Your Site (In 4 Steps)

Search Engine Optimization (SEO) is a balancing act. In order to rank well, you need to account for on-page factors such as titles and keywords, as well as off-page considerations like your server’s performance. Plus,


7 Proven SEO Reporting Best Practices That Boost Client Retention

Posted by reporting is the devil. Hear me out though… have you ever thought of reporting as a client retention tool? While reporting is something that takes your time away from SEO work that moves


10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We’re talking about ten tips to index and rank new


What’s technical SEO? 8 technical aspects everyone should know

Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. An SEO Basics post about technical SEO might seem


What is search engine optimization (SEO)?

Marieke van de Rakt Marieke van de Rakt is the CEO of Yoast. Her main focus is on growing the company. She is really passionate about maintaining open and friendly company culture. Marieke is also


What is the difference between a keyword and a keyphrase?

You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word


How to Speed Test Your Website (Metrics, Tools, Optimization Tips)

As a site owner, it’s important that you learn how to speed test your website. Page loading speed influences many things, from user experience over conversions to SEO. That’s why we have already covered how


What is structured data?

You might have heard about structured data,, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?