How to Install Google Analytics on a WordPress Site
Google Analytics is a powerful tool that allows users to monitor their WordPress website traffic and gain valuable business insights. First launched in 2005, the software has since become the most popular analytics tool online businesses depend upon. In fact,...
How We Grew Blog Traffic by 650% in Two Years — Organically
Posted by Moz Keyword Explorer and Keyword Planner) and social research (Buzzsumo). This process gave us direction on which messaging resonated with different audiences and how we would distribute our content. Sometimes we wrote posts to answer search queries. Other...
Writing is Thinking: Learning to Write with Confidence
If you told me 5 years ago that I would one day lead a 20-person Publications team or have a personal blog that’s read by hundreds of thousands, I would’ve laughed in surprise. Yet somehow, I’ve found myself in that...
WooCommerce Maintenance: How to Care For Your E-Commerce Site
WooCommerce is now one of the most popular e-commerce solutions with 41% of all online stores built on the platform. With WooCommerce, a business or individual can start with a few products and grow over time into an online store...
Custom Extraction Using an SEO Crawler for CRO and UX Insights – Whiteboard Friday
Posted by MozCon 2019 presentation, Killer CRO and UX Wins Using an SEO Crawler. Video Transcription Hey, Moz. What’s up? Wow, can I just say it’s incredible I’m here in Seattle right now doing a Whiteboard Friday? I can’t wait...
How to Audit and Optimize your On-Site Search Performance in 4 Steps
The on-site search performance of a website can make or break a visiting user’s experience. Yet for some unfortunate reason, this critical aspect of website navigation is often under-invested in, or just plain ignored completely. There aren’t many studies publicly...
Antifragility at Work: Change is the Only Constant
“She successfully negotiated for her life’s happiness.” – Stuart Diamond, How You Can Negotiate to Succeed in Work and Life I’m excited to finally be letting the world know that I’ve moved onto a new opportunity after three years at...
Badass millennial women are supercharging startup investments
Patricia Nakache Contributor Patricia Nakache is a general partner at Trinity Ventures. More posts by this contributor Defensible strategies for food tech entrepreneurs facing the Amazon juggernaut How Startups Are Making Real Estate Businesses More Efficient Across the political, social...
How to Migrate a WordPress Website with BackupBuddy
Migrating a WordPress website can be time-consuming, frustrating, costly and downright difficult. Depending on how you go about moving your site, the process could take over 24 hours! Since the creation of BackupBuddy, WordPress migration woes such as these has...
The Best 4 CRM Integrations For Improved Sales and Happy Clients
Customer relationship management (CRM) software is the biggest software market in the entire world, and it’s expected to grow to $80 billion by 2020. It’s no secret that CRMs are powerful tools for both sales and marketing teams. They provide...
Google’s Layout Changes and What They Mean for Your SEO
Google likes to mix it up. From constant algorithm changes to its RankBrain AI, there is always news out of Mountain View. Another thing that has changed a lot over time is the layout of the SERPs or Search Engine...
Samsung Galaxy Fold take two
The Galaxy Fold comes in a nice box. It’s a thing I rarely, if ever, mention in product write-ups, because, if done right, shipping containers are generally the least interesting thing about a product. But Samsung, to its credit, has...
iPhone 11 Pro teardown reveals smaller logic board, larger battery
iFixit has disassembled Apple’s new iPhone models, which tells us more about the differences with last year’s phones. iFixit shot a live-stream video of the iPhone 11 Pro teardown and wrote a guide for the iPhone 11 Pro Max. The...
Gaining Perspective Through Untranslatable Words
I love the Internet. It does this magical thing where it takes people millions of miles away and connects them. Like you (whoever is reading this article) and I, through a shared medium; in this case, this article. It gives...