Tag: SEO Basics

What are sponsored, nofollow and ugc links, and why use them?

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow

SEO tutorial for beginners: How to start with SEO?

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Now is the time to start

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5 reasons why your site isn’t showing up on Google

You’ve done all the hard work — got a hosting package, installed WordPress, picked a nice theme and wrote some content. You hit publish on your first post. Time to rake in that traffic, right?

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What is structured data?

You might have heard about structured data, Schema.org, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?

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What is Google Search Console?

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search

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The beginner’s guide to Google Search Console

Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website.

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10 tips for an awesome and SEO-friendly blog post

As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. You can help your readers grasp the core

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SEO basics: What are long tail keywords?

“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write

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What is a search term?

You likely type dozens of queries into your favorite search engine every day. But have you ever realized the significance of all these searches? Figuring out what people are looking for on the internet is

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How site speed influences SEO

Users expect websites to be fast. As the world becomes increasingly mobile, and as consumers expect services to be on-demand and seamlessly delivered, having a poor site speed can seriously impact your SEO. Google understands that

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What is a snippet?

The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. The content of a snippet matches parts of

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What is a canonical URL?

As a website gets bigger, it’s often hard to prevent pages from becoming duplicates or near-duplicates of each other. This can cause duplicate content issues. If you have two similar pages, and they are both

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