Tag: SEO Basics

What is structured data?

You might have heard about structured data, Schema.org, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who...

/ March 27, 2019

What is Google Search Console?

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your...

/ January 24, 2019

The beginner’s guide to Google Search Console

Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to...

/ January 10, 2019

10 tips for an awesome and SEO-friendly blog post

As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. You can help your readers grasp the core concept of a post by...

/ January 3, 2019

SEO basics: What are long tail keywords?

“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain...

/ December 14, 2018

What is a search term?

You likely type dozens of queries into your favorite search engine every day. But have you ever realized the significance of all these searches? Figuring out what people are looking for on the internet is one of the key points...

/ November 21, 2018

How site speed influences SEO

Users expect websites to be fast. As the world becomes increasingly mobile, and as consumers expect services to be on-demand and seamlessly delivered, having a poor site speed can seriously impact your SEO. Google understands that the time it takes for...

/ November 13, 2018

What is a snippet?

The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. The content of a snippet matches parts of the search query and you’ll...

/ November 1, 2018

What is a canonical URL?

As a website gets bigger, it’s often hard to prevent pages from becoming duplicates or near-duplicates of each other. This can cause duplicate content issues. If you have two similar pages, and they are both eligible to rank for a...

/ October 17, 2018

What is a slug and how to optimize it?

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. What is a slug?...

/ August 21, 2018

What is WordPress?

WordPress is a CMS, which stands for Content Management System. Starting out as a blog platform, it’s now widely used to build websites of all sorts and types. The platform’s popularity is mostly attributed to the fact that it’s free,...

/ August 3, 2018

Basic SEO training / SEO for beginners: What’s the difference?

Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners...

/ June 22, 2018

What is a content delivery network (CDN)?

A content delivery network (CDN) is a network of servers in different geographic locations working together to get content to load faster by serving it from a location near the visitor. Here, I’ll explain what this all means and what...

/ May 29, 2018

What is local SEO?

Local SEO is about how to optimize your website to rank better for a local audience. A website gives you the opportunity to target the entire (online) world. But if the target audience for your business is actually located in or...

/ April 24, 2018