Tag: marketing

Facebook data misuse and voter manipulation back in the frame with latest Cambridge Analytica leaks
More details are emerging about the scale and scope of disgraced data company Cambridge Analytica’s activities in elections around the world — via a cache of internal documents that’s being released by former employee and self-styled whistleblower, Brittany Kaiser. The...

Competing without a Marketing Budget: When All You Have is a Product
This is a story about the power of a good landing page, PR efforts, and marketing strategy. The refreshing twist here is that instead of explaining how I did all of these things amazingly well, I’ll walk through how my...

4 Benefits of Customer Segmentation for Higher Profitability
Research conducted by Econsultancy in association with IBM Watson Marketing surveyed over 1,000 professionals in marketing, ecommerce, and digital. They found that customer segmentation was the topmost priority among these professionals. 72% of them said that they use customer data...

How to Market Effectively
Desire is essentially borrowed desire. – René Girard in “The Scapegoat: The Ideas of René Girard” (CBC) Conventional wisdom tells you to ‘know your customer’. This is necessary, but not sufficient. You must also know who your customer wants to be. Effective...

Responding to leads: Are you moving fast enough
A new lead comes in?—?the clock’s ticking. How much time do you have to respond before your lead falls off the radar? Everyone seems to know that, when there’s an opportunity to close a sale, time is of the essence. Yet,...

Common ICO Marketing Pitfalls
…and how to avoid them find out more at www.blockchainwarehouse.com Creating a hot new startup is a cumbersome task…even when you’re in the middle of a cryptoboom (even if that doesn’t exactly apply in August 2018!). Here’s some quick pointers on...

as a result of our ever-escalating exposure to pervasive, high-frequency feedback
Until recently, when I needed a break I’d grab my phone. Whether I was bored, mentally fatigued, or just wanting a pick-me-up, I felt relief checking the news, Facebook, or Instagram. However, new research suggests there are good ways and...
Top 5 Reasons To Choose WordPress® For Your Business
Inside 2021, consumers will depend even more on the web and social movie to solve problems and even buy products. If an important business isn’t on often the web, it’s basically disguised .. But what’s the best way to build...