Tag: link-building

What are sponsored, nofollow and ugc links, and why use them?

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might...

/ 24 June 2020

What is anchor text?

Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if they click on the link....

/ 20 March 2018