Tag: internal linking

SEO tutorial for beginners: How to start with SEO?

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Now is the time to start

What is anchor text?

Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if

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What is orphaned content?

If you want content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links, and

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What is cornerstone content?

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of

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