Search engines recognise that, if they can identify a heading it is very likely to be relevant to the body of text below it. In other words, headings are an opportunity to position keywords.
- But, there are headings and there are headings! Appearances are deceptive.
Google cannot read an image, so you need to use text headings
How best to create a heading
You need to create a heading within a heading tag.
In the HTML code it looks like this:
<H1>This is how to create a heading</H1>
<H2>This is how to create a heading</H2>
or, for smaller font size…
<H6>This is how to create a heading</H6>
<p>Alot of designers will use classes to make their headings look different
the body text.
<p class="heading">This is a heading whose style is defined
by a class
These are not as effective as heading tags! But, you can use a heading
tag and create a style for that heading tag in your style sheet.