Below are the slides from my San Diego WordCamp talk on “Treat Your Blog Like A Business”. I discussed a few common monetization strategies, and the ins n’s outs of each. My overall premise is that in most cases, monetization doesn’t just happen to you, you have to be prepared and have a strategy that will help you take advantage of opportunities that may arise. The more value you build with your blog, even before thinking of monetization, the better prepared you will be. Don’t wait until you actually want to make money before building an email list or developing your social networking efforts.
Although in the beginning you may feel that no-one is reading your blog (it may well be true!), it’s important that you blog anyway! You are building a library of useful content that will not only help you attract search engine traffic and readership, but over time you WILL have readers, so the content you write now will eventually find eyeballs – so make it good!