Category: SEO Talk

SEO Help

What is a slug and how to optimize it?

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about

Basic SEO training / SEO for beginners: What’s the difference?

Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference?

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Off-Page SEO Guide: What Backlinks To Build & Why

Do you have an amazing website, add content frequently but are receiving little to no traffic? Or does the following sound familiar? You have spent weeks working on a professional website design for your business,

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What is a content delivery network (CDN)?

A content delivery network (CDN) is a network of servers in different geographic locations working together to get content to load faster by serving it from a location near the visitor. Here, I’ll explain what

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What is local SEO?

Local SEO is about how to optimize your website to rank better for a local audience. A website gives you the opportunity to target the entire (online) world. But if the target audience for your business

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What is HTTP/2?

HTTP/2 is a newish protocol for transporting data that will drastically speed up the web and can help your SEO. The ‘old’ HTTP1.1 protocol only allows web servers to send files down a single line

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What is the difference between tags and categories?

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website.

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What is anchor text?

Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if

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The beginner’s guide to Yoast SEO

Imagine you have a website but know nothing about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool for effortlessly optimizing your site and its pages for Google,

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What is thin content?

At Yoast, we like to say ‘Content is king.’ By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post,

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Elements of the Google Search Engine Results Page

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what

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How and Why To Set Up Google Search Console for Your WordPress Site

Google Search Console, formerly known as Webmaster Tools, is a must-have for your WordPress site. It is a free account which will give you a lot of useful information about the search health of your

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