Now that you’re all set up with Search Console and Analytics, let’s look at a couple of easy ways to improve your SEO and traffic using the information these tools provide.
Using the information provided in the Acquisition > Search Console tabs we’re going to look at how to find opportunities to improve the ranking of your pages, find more content to write about, make the most of the traffic you’re already getting and more. By looking at these reports, you can create a targeted approach based on real data.
Google Search Console, formerly known as Webmaster Tools, is a must-have for your WordPress site. It is a free account which will give you a lot of useful information about the search health of your site. Additionally you’ll get valuable SEO data about keywords, click through rates etc, which you could not otherwise get in Google Analytics alone. There are other uses and features of Search Console, but in this and the next post, I’ll be focusing on the marketing uses of Search Console.
Yoast SEO is possibly the most well-known SEO plugin for WordPress and it has a lot of features. But a lot of people mis-use the plugin, thinking that simply installing and activating is all that’s needed, or mis-using features like Focus Keyword.
This guide explains all of the features, which settings to use and how to use important features correctly, to optimize your content. SEO isn’t a one-step process that can be handled with the activation of a plugin. It requires your participation as well!
The Google Keyword tool which is an essential tool for researching keywords – finding search volume and related phrases etc is shutting down and is going to be replaced with their new tool called Keyword Planner. It will still be…