Category: SEO Talk

SEO Help

Custom Extraction Using an SEO Crawler for CRO and UX Insights – Whiteboard Friday

Posted by MozCon 2019 presentation, Killer CRO and UX Wins Using an SEO Crawler. Video Transcription Hey, Moz. What’s up? Wow, can I just say it’s incredible I’m here in Seattle right now doing a

6 Ways to Get More Organic Traffic, Without Ranking Your Website

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the

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How to start a blog

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. If you’re thinking about starting a

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Google’s Layout Changes and What They Mean for Your SEO

Google likes to mix it up. From constant algorithm changes to its RankBrain AI, there is always news out of Mountain View. Another thing that has changed a lot over time is the layout of

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How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

Posted by PageSpeed) as one of the signals used by its algorithm to rank pages, it’s important to have that insight down to the page level. One of the pain points in website performance optimization,

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How to Use Keywords in Your Blogging Strategy

Posted by Moz Keyword Explorer will do the trick! This tool allows you to find new keyword ideas two main ways: by typing in a word or a phrase and getting back related keywords (the

Google-vs-Amazon-Who-Will-Win-the-Battle-for-Ad-Spend_blog

Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine

Posted by 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of

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Search Intent: How to Effectively Use it for Your Business

Search intent is the key to creating content your audience absolutely loves. You may think you’ve already got this covered by targeting certain key phrases, but keyword research alone doesn’t reveal one important aspect –

Video Marketing Strategy

The ABCs of Video Content: How to Build a Video Marketing Strategy

Posted by video marketing can generate real results, but many simply assume they can’t afford it. Talent. Most small marketing teams don’t have people experienced with creating or starring in videos. Buy-in. Companies that use

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6 Tips From Experts on Optimizing Websites for Google’s Lighthouse 3.0 Speed Tests

So much SEO advice focuses on aspects of optimization around content strategy, outreach, and competitor tracking. But even the best backlinks can’t replace a fast and easy-to-use website. Even though site speed has been considered

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The Ultimate Guide to SEO Meta Tags

Posted by meta tag resource you should check out if you’re interested in everything that’s out there. It’s important to note that in 2019, you meta tags still matter, but not all of them can

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Posted by What the Heck are Fraggles. How Fraggles & Fraggle-based indexing works with JavaScript Google’s desire to index Native Apps and Web Apps, including single-page apps, has necessitated Google’s switch to indexing based on

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