Category: SEO Talk
SEO Help
How We Grew Blog Traffic by 650% in Two Years — Organically
Posted by Moz Keyword Explorer and Keyword Planner) and social research (Buzzsumo). This process gave us direction on which messaging resonated with different audiences and how we would distribute our content. Sometimes we wrote posts to answer search queries. Other...
Custom Extraction Using an SEO Crawler for CRO and UX Insights – Whiteboard Friday
Posted by MozCon 2019 presentation, Killer CRO and UX Wins Using an SEO Crawler. Video Transcription Hey, Moz. What’s up? Wow, can I just say it’s incredible I’m here in Seattle right now doing a Whiteboard Friday? I can’t wait...
How to Audit and Optimize your On-Site Search Performance in 4 Steps
The on-site search performance of a website can make or break a visiting user’s experience. Yet for some unfortunate reason, this critical aspect of website navigation is often under-invested in, or just plain ignored completely. There aren’t many studies publicly...
Google’s Layout Changes and What They Mean for Your SEO
Google likes to mix it up. From constant algorithm changes to its RankBrain AI, there is always news out of Mountain View. Another thing that has changed a lot over time is the layout of the SERPs or Search Engine...
How to Automate Pagespeed Insights For Multiple URLs using Google Sheets
Posted by PageSpeed) as one of the signals used by its algorithm to rank pages, it’s important to have that insight down to the page level. One of the pain points in website performance optimization, however, is the lack of...
How to Use Keywords in Your Blogging Strategy
Posted by Moz Keyword Explorer will do the trick! This tool allows you to find new keyword ideas two main ways: by typing in a word or a phrase and getting back related keywords (the “Explore by Keyword” feature): …or...
Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine
Posted by 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the...
Search Intent: How to Effectively Use it for Your Business
Search intent is the key to creating content your audience absolutely loves. You may think you’ve already got this covered by targeting certain key phrases, but keyword research alone doesn’t reveal one important aspect – the “why”. Why is your...
The ABCs of Video Content: How to Build a Video Marketing Strategy
Posted by video marketing can generate real results, but many simply assume they can’t afford it. Talent. Most small marketing teams don’t have people experienced with creating or starring in videos. Buy-in. Companies that use video well have many people...
6 Tips From Experts on Optimizing Websites for Google’s Lighthouse 3.0 Speed Tests
So much SEO advice focuses on aspects of optimization around content strategy, outreach, and competitor tracking. But even the best backlinks can’t replace a fast and easy-to-use website. Even though site speed has been considered a ranking factor for nearly...
The Ultimate Guide to SEO Meta Tags
Posted by meta tag resource you should check out if you’re interested in everything that’s out there. It’s important to note that in 2019, you meta tags still matter, but not all of them can help you. It’s my experience,...
The Real Impact of Mobile-First Indexing & The Importance of Fraggles
Posted by What the Heck are Fraggles. How Fraggles & Fraggle-based indexing works with JavaScript Google’s desire to index Native Apps and Web Apps, including single-page apps, has necessitated Google’s switch to indexing based on Fragments and Fraggles, rather than...
How to Boost Content Linkability Without Wasting Your Marketing Budget
Though I personally don’t work with client’s who throw around millions of dollars, that doesn’t affect the quality of services that I provide. My average client wants to get the maximum by spending as little as possible. It might sound like a...
The Complete Guide to Google My Business for Website Owners
When trying to do local SEO and increase the visibility of your local business, learning how to use Google My Business (GMB) is a good step. The service helps you stand out in (local) searches, is a great inbound marketing...