Category: SEO Talk

SEO Help

What is anchor text and how to improve link text?

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Anchor text — or link text — is the visible, clickable text of a link. It...

/ 6 January 2021

What is content marketing?

  Marieke van de Rakt Marieke van de Rakt is the CEO of Yoast. Her main focus is on growing the company. She is really passionate about maintaining open and friendly company culture. Marieke is also heavily involved in the...

/ 22 December 2020
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What is a landing page? And how does it work?

Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. As simple as they sound, landing pages might be a confusing topic for site...

/ 20 July 2020
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What are sponsored, nofollow and ugc links, and why use them?

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might...

/ 24 June 2020
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Complete beginner’s guide to SEO

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast. He's a digital marketer, developer and an Open Source fanatic. In this guide, we will list our best SEO basics categorised by subjects regarding SEO....

/ 8 May 2020
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What is search intent?

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. SEO is a way to get more traffic to your website....

/ 21 April 2020
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How to use Google Search Console: a beginner’s guide

Meike Hendriks Meike Hendriks is a digital marketer at the Yoast SEO team. She works on SEO, SEA, and CRO to continuously improve Yoast.com. Do you have your own website or maintain the website of the company you work for?...

/ 3 April 2020
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SEO tutorial for beginners: How to start with SEO?

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Now is the time to start with SEO. If you want...

/ 19 March 2020
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5 tips to improve your branding

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Branding is an essential aspect of your marketing strategy. If you...

/ 3 February 2020
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5 reasons why your site isn’t showing up on Google

You’ve done all the hard work — got a hosting package, installed WordPress, picked a nice theme and wrote some content. You hit publish on your first post. Time to rake in that traffic, right? But, when looking for your...

/ 14 January 2020
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Updating Old Content: The Secret SEO Weapon You Are Not Using

Do you ever ask yourself what to do with old blog posts? It often seems like most people solely focus on creating new stuff, however, updating old content and refreshing existing pages is another great strategy to improve the SEO...

/ 6 December 2019
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Social Media Marketing Tools : The top 5 social media marketing tools to boost your campaigns

No matter what you do - if you are a marketeer, a product owner, a local business, affiliate marketeer or have an online ecommerce business social media marketing tools can enhance your posts when used correctly. Here are the top...

/ 5 December 2019