Category: SEO Talk
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Search Intent: How to Effectively Use it for Your Business
Search intent is the key to creating content your audience absolutely loves. You may think you’ve already got this covered by targeting certain key phrases, but keyword research alone doesn’t reveal one important aspect – the “why”. Why is your...
The ABCs of Video Content: How to Build a Video Marketing Strategy
Posted by video marketing can generate real results, but many simply assume they can’t afford it. Talent. Most small marketing teams don’t have people experienced with creating or starring in videos. Buy-in. Companies that use video well have many people...
6 Tips From Experts on Optimizing Websites for Google’s Lighthouse 3.0 Speed Tests
So much SEO advice focuses on aspects of optimization around content strategy, outreach, and competitor tracking. But even the best backlinks can’t replace a fast and easy-to-use website. Even though site speed has been considered a ranking factor for nearly...
The Ultimate Guide to SEO Meta Tags
Posted by meta tag resource you should check out if you’re interested in everything that’s out there. It’s important to note that in 2019, you meta tags still matter, but not all of them can help you. It’s my experience,...
The Real Impact of Mobile-First Indexing & The Importance of Fraggles
Posted by What the Heck are Fraggles. How Fraggles & Fraggle-based indexing works with JavaScript Google’s desire to index Native Apps and Web Apps, including single-page apps, has necessitated Google’s switch to indexing based on Fragments and Fraggles, rather than...
How to Boost Content Linkability Without Wasting Your Marketing Budget
Though I personally don’t work with client’s who throw around millions of dollars, that doesn’t affect the quality of services that I provide. My average client wants to get the maximum by spending as little as possible. It might sound like a...
The Complete Guide to Google My Business for Website Owners
When trying to do local SEO and increase the visibility of your local business, learning how to use Google My Business (GMB) is a good step. The service helps you stand out in (local) searches, is a great inbound marketing...
Starting From Scratch: How to Generate Traffic For a Brand New WordPress Site
Since WordPress allows pretty much anyone to build a website, the playing field for starting a web venture is pretty level. However, while all sites start from the same place, it’s what happens after the initial launch that determines whether...
How to Conduct a Backlink Audit for Your Site (In 4 Steps)
Search Engine Optimization (SEO) is a balancing act. In order to rank well, you need to account for on-page factors such as titles and keywords, as well as off-page considerations like your server’s performance. Plus, you’ll need to keep an...
Yoast vs SEO Keywords Hound: WordPress SEO Plugin Comparison
Search engine optimization (SEO) increases the visibility of a website or a web page for users that are accessing a search engine such as GoogleGoogle+ is a social networking and identity service that is owned and operated by Google Inc....
Best SEO WordPress Plugins for Professionals
There are billions of websites available on the Internet and the biggest source of traffic for them is coming from search engines. That’s why search engine optimization (SEO) is a major key to success for your website. Search engine optimization...
7 Proven SEO Reporting Best Practices That Boost Client Retention
Posted by reporting is the devil. Hear me out though… have you ever thought of reporting as a client retention tool? While reporting is something that takes your time away from SEO work that moves the needle, reporting is also...
[WP 101] – Media and Images SEO: Best Practices
In the digital age, search engine optimization is a very important aspect for any WordPress website to have. One of the best and most effective ways to optimize your pages and content is with visuals, such as images and other...
10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday
Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We’re talking about ten tips to index and rank new content faster. You publish some...