Category: SEO Talk

SEO Help

What is anchor text and how to improve link text?

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Anchor text — or link text — is the visible, clickable

What is content marketing?

  Marieke van de Rakt Marieke van de Rakt is the CEO of Yoast. Her main focus is on growing the company. She is really passionate about maintaining open and friendly company culture. Marieke is

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How to Fix Common Indexing Errors with Google Search Console

Although it has historically been difficult to gather statistics on the topic, it’s undoubtedly true that we all rely on search engines for information gathering. As a website owner, this means it’s vital that your

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What is a landing page? And how does it work?

Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. As simple as they sound, landing pages might be

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What are sponsored, nofollow and ugc links, and why use them?

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow

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Complete beginner’s guide to SEO

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast. He’s a digital marketer, developer and an Open Source fanatic. In this guide, we will list our best SEO basics

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What is search intent?

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. SEO is a way to get

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How to use Google Search Console: a beginner’s guide

Meike Hendriks Meike Hendriks is a digital marketer at the Yoast SEO team. She works on SEO, SEA, and CRO to continuously improve Yoast.com. Do you have your own website or maintain the website of

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SEO tutorial for beginners: How to start with SEO?

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Now is the time to start

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5 tips to improve your branding

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Branding is an essential aspect of

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5 reasons why your site isn’t showing up on Google

You’ve done all the hard work — got a hosting package, installed WordPress, picked a nice theme and wrote some content. You hit publish on your first post. Time to rake in that traffic, right?

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Updating Old Content: The Secret SEO Weapon You Are Not Using

Do you ever ask yourself what to do with old blog posts? It often seems like most people solely focus on creating new stuff, however, updating old content and refreshing existing pages is another great

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