What’s the main purpose for owning a WordPress site? For some people, the goal is the website itself. They build it because they want to share something important with the audience. When it comes to business websites, however, the idea is clear: it’s all about marketing.
In both situations, the website will need some promotion, too. You want more people visiting it, so it will become successful. That’s done through an efficient content marketing campaign.
Let’s be honest: it’s a complex and time-consuming process. In fact, it doesn’t end as long as you intend to keep that website alive. You’ll be developing tons of content, and you’ll be promoting it all over social media and other platforms.
WordPress is great as it is, but your site won’t attract traffic if you don’t have a content marketing strategy. That aspect of your work requires careful organization since it has to become part of your daily work.
Fortunately, there are great tools that will help you do that.
Let’s focus on the essential ones, shall we?
The organizing process starts with a good calendar. When will you post? What topics will you cover? How will you arrange your time in a way that helps you go through the research, writing, and editing process and have the content ready on time?
Many website owners like to use Google Calendar for this purpose. It’s okay. It’s a basic tool that gives you the functionality you need to arrange the plan. But if you like to use Google Calendar simply as a tool for your daily schedule, the content calendar may get lost in between the tasks. You might need a special tool devoted to content organization.
That’s DivvyHQ. It’s an editorial planner specifically designed to help website owners organize their plan.
The tool enables you to create an unlimited number of calendars and share them with your team. You’ll have enough space to plan your entire content strategy, along with action steps that will guide your team through it.
In addition to content planning feature, it also enables you to automate publication of content. Plus, it provides you with detailed analytics. It’s an overall campaign management tool that simply makes sense.
You can try a trial version for 14 days, but you’ll have to opt for a plan if you intend to keep using it. The Lite Plan, which should be enough for a small content team, costs $30 per month.
So you have the content calendar ready. You plan to complete and publish specific articles on specific dates. In addition to writing content for your own site, you’ll have to think about guest blogging, too. It’s the best way to promote your WordPress site by implementing a link-building strategy.
Nothing; you’ll just have to stay committed to the writing process. The only problem is: the more you want to grow your website, the more demanding it becomes. At one point or another, you’ll realize you cannot cover all content production and editing needs by yourself. You’ll need a team.
If this is a business website we’re talking about, you’ll probably need a team right from the start.
You have an option to search for a freelance writer, but it’s much easier when you allow a writing service to do that for you. BrillAssignment serves as a mediator between you and the most suitable writer for your needs. The writers in this service hold degrees and they are being assigned to projects relevant to those degrees. Plus, there’s a brilliant editing team that complements their work.
You can rest assured that you’ll be getting high-quality content on time if you count on this service.
The prices depend on the complexity and deadline. The range is pretty wide; it moves between $19.99 and $52.99 per page of unique content.
A content marketing strategy is not only about planning content development. It’s also about discovering what works and what doesn’t work for your audience. With proper analytics, you’ll be able to focus on the type of content that works and fix the issues with content that doesn’t bring you traffic.
It’s important to get detailed and reliable data about the way visitors come and behave at your website. You’ll see their location and other demographics, the devices they use to access your site, the pages they visit the most, and the pages they bounce from.
This Google Analytics plugin for WordPress gives you all that data. It’s just like Google Analytics, but it’s in the form of a plugin, so it makes it more convenient for you to get the analytics you need. It’s free!
Your social media campaign won’t be limited to your website content. If, for example, you publish content twice a week, that would limit you to two posts per week. It’s not enough. You need to make your social media pages more active, so you’ll need to find relevant content to share.
That’s where Paper.li comes into the picture. It’s a tool that helps you discover and collect great content to share. If, for example, you maintain a WordPress site for shoe cleaning products, your target audience would also be interested in the latest shoe trends. You can also share articles on how to pick the best pair of shoes for particular outfits.
Paper.li makes it really easy for you to find and collect content that your audience will be interested in. It uses social signals to find the most engaging and relevant content from all around the web and social media.
Then, you can share that content with your social media followers. You’ll accompany it with your commentary. No; this won’t necessarily lead people towards your website. But it will bring you more visibility on social media, and that’s part of the marketing campaign.
Plus, you can combine that content into a newsletter that you’ll send out to your email subscribers. You may include your own content in that newsletter, so you’ll win double points for delivering value to your audience and attracting them at your website.
The free package is good for personal use, but you might want to upgrade to Pro and pay $9 per month if you want more advanced features.
Just as you plan the topics and dates, you’ll also need to plan the keywords that your content marketing campaign is going to target. You’ll need to discover the perfect keywords, plan content that will include them, and track the results.
To keep this part of the process organized, you may use a simple WordPress plugin – Yoast SEO.
It will help you plan and control your on-page SEO strategy, but it also gives you title and meta description templating options. That’s important when you want your pages to look more attractive in the search results.
The most important feature of Yoast SEO is its Insights tool. It only comes with the Premium version. It shows you what your text focuses on, so you can match the context of your content with the keywords you’re using.
Focus Is the Key to Success
Do you know how many people started their own websites and failed to keep them alive just because they failed at content marketing? It’s an intimidating challenge. If you’re not focused enough, you’ll soon lose hope.
But if you create and maintain a well-organized content marketing strategy, your WordPress site will be getting more popular by the day. That’s what we’re all aiming for, and that’s what the tools above help us achieve.